Always be Convenient

The day you forget you are in business for the customer is the day you start going out of business. Smart companies try to do everything they can to make things simple, easy, and convenient for their customers.

What Keeps Them Coming Back?

In this time of heavy competition and global communication that instantly allows people to share their opinions world-wide with the click of a button, I would suggest it be PRIORITY #1 in any company to figure out what your customers want, need, desire and expect. Define how you want your company to be remembered through the “Eyes of Your Customer.” Make sure everyone in your company knows what that definition is and strives to do everything they can to make it happen.

Frictionless

The most successful companies today are doing everything they can to satisfy their customers. So, the global consulting management firm, Bain & Company, did a study on how those top companies were REALLY doing in satisfying their customers. They found out 80% of the companies thought their service level set them apart from their competition. But when Bain & Company queried their customers, they found an alarming fact … only 8% of the customers believed the company actually exhibited a higher level of service than their competitor. OUCH!